Looking Good: Sustainable and aesthetic materials in harmony
What was once simply nice to have, is a must-have today. For retailers to subscribe to sustainability is no longer just a trend, but has become a firm part of their brand identity. Not least because customers regard it as an essential prerequirement that they are offered environmentally-friendly products from transparent supply chains. And that ideally the retailer’s approach is also reflected at the point of sale – in the form of brilliantly designed sales areas and shops. The fact that sustainable materials are also becoming increasingly convincing from an aesthetic point of view, makes their use in shopfitting even more attractive. A short history of nature-based solutions at umdasch.