Lucid Motors inaugurates its inaugural presence in Europe, with umdasch serving as the implementation partner.

Press

Lucid Motors introduces its debut European studio spanning 280 square meters in the historic center of Munich. umdasch The Store Makers acted as the general contractor for the flagship store of the high-end Californian electric car manufacturer, efficiently managing all trades with a meticulous approach, in line with their guiding principle: "We take care of everything".

Stylish location

The selection of Munich's Odeonsplatz as the site for its inaugural European presence by Lucid Motors, the US-based electric car manufacturer, was a deliberate move. This location has gained repute as a favored destination for upscale showrooms of prestigious automobile brands. Thus, the new Lucid Motors studio finds itself in esteemed company alongside other prominent manufacturers. This automaker, renowned for its electric vehicles with remarkable range-extension and rapid charging capabilities, is reinforcing its global brand standing by venturing into the European market.

umdasch as a reliable general contractor

The adept handling of all trades, encompassing electrical, heating, full-surface filling, dry construction, tiling work, and the installation of fire protection ceilings, was entrusted to the seasoned general contracting professionals of umdasch. The intended shop concept was effectively brought to life by umdasch as the general contractor in compliance with German standards. Throughout this process, meticulous scrutiny and verification of all plans, materials, and execution details were mandatory, followed by their careful execution while considering local conditions. Within this framework, the umdasch GC experts adeptly managed unforeseen on-site modifications with requisite adaptability and professionalism. Silvio Kirchmair, CEO at umdasch The Store Makers, expresses his pride, stating, "We are proud that we were able to accompany the market entry of the innovative car brand Lucid Motors as GC partner in Europe and thus show our colours in the area of electric mobility in the automotive market"

High-quality interior, optimal use of space

... these attributes not only define the high-performance electric vehicles of Lucid Motors, but they also resonate with the essence of the newly established store in Munich. This opulent retail space beckons customers to immerse themselves in the brand within an exclusive ambiance, offering an opportunity to intimately acquaint themselves with the products in an environment that mirrors the company's design ethos. The name Lucid, synonymous with "luminous or bright," perfectly encapsulates the well-lit store concept meticulously crafted for the luxury car marque by the Spanish architectural firm TheBrand-Tailors. The showroom can be aptly characterized as refined, harmonious, and underpinned by a commitment to clear design aesthetics. Visitors are provided a glimpse into how deeply the company is influenced by the innovative energy and diversity inherent to its Californian roots. While customers can configure vehicles online, the store enables them to tangibly experience the look and tactile sensations of numerous equipment options.